Diamonds, Sapphire Crystal and Swiss Movements Shape Evolution of Brand

TUSTIN, Calif. – June 4, 2010 – Jorg Gray, an American watch brand designed to change the way we view time, today announced its 2010 collection of timepieces premiering at the industry’s leading retail show, JCK Las Vegas, June 4-7.

The collection, comprised of 14 new lines, in men’s dress, men’s casual and ladies’ styles continues the Jorg Gray tradition of appealing to consumers who place a premium on appearance, quality and value. Exclusively designed with intriguing dials and the introduction of Swiss movements, sapphire crystal and diamonds, the timepieces combine excellent materials and craftsmanship for today’s discerning customer.

KEY FACTS/HIGHLIGHTS

Since gaining international attention after the Jorg Gray 6500 Chronograph was identified as the watch worn by President Barack Obama, Jorg Gray has quickly become one of the world’s most sought after brands and can be found in fine jewelry stores throughout the U.S. and major cities in 15 other countries.

The 2010 collection features:
• 90 new models in extended men’s and ladies’ lines
• Swiss made movements
• Sapphire crystal lenses
• Diamonds in certain ladies’ models
• Men’s lines will feature both chronograph and non-chronograph models
• Men’s watches with 40-47.5 mm dials
• Ladies’ watches with 31.5-38.5 mm dials
• The watches will retail for $350-$1900 USD
**Highlighted models pictured below**

The watches will be available starting in late July at retailers worldwide. For a list of authorized dealers, please visit Jorg Gray Authorized Dealers. For more information about becoming an authorized dealer for Jorg Gray timepieces, please call 1-877-547-4438.

Jorg Gray can be found at JCK Las Vegas 2010 in the Hall of Time, booth number 29089.

VIDEOS

See more on the Commemorative Edition Jorg Gray 6500 Chronograph here: Click Here

PHOTOS

	9800-12 Movement: Swiss made ISA chronograph movement, date display. Case: 45mm solid stainless steel case, turning stainless steel bezel with luminous dots, two layer dial with applied chrono rings. 10ATM/100m water resistant. Lens: Domed sapphire crystal. Strap: Stainless steel bracelet with extension clasp.
	9400-14 Movement: Swiss made ISA chronograph movement, date display. Case: 45mm solid stainless steel case, two layer dial with embossed texture. 10ATM/100m water resistant. Lens: Domed sapphire crystal. Strap: Calf leather strap with contrasting white stitching
	2400-11 Movement: Swiss made RONDA movement, date display. Case: 37mm solid stainless steel case set with diamonds .84 cttw, mother of pearl dial 5ATM/50m water resistant. Lens: Domed sapphire crystal. Strap: Italian leather strap with crocodile pattern.

SUPPORTING QUOTES

Trevor Gnesin, president of Jorg Gray
“Last year we set a goal to extend the size and scope of our line, introducing a wider selection of timepieces by JCK 2010 – we’ve done just that. The new line marries exceptional materials and stylish design, producing a collection retailers are enthusiastic to carry and consumers will love.”

Jeff Jaffe, president of Harold Jaffe Jewelers
“During a period when many brands were taking a conservative approach to creating new lines, Jorg Gray was busy developing one of the most stylish collections we’ve seen in a long time. The brand strikes a great balance of fashionable designs, quality materials and a desirable price point.”

SUPPORTING RESOURCES

• Visit www.jorggray.com
• Find Jorg Gray on Facebook
• For more information on JCK Las Vegas visit http://www.jcklasvegasshow.com/

About Jorg Gray
Founded in 1998, Jorg Gray has expanded from an American specialty private-label watch company to a worldwide brand. Revered for its fashionable timepieces, Jorg Gray creates watches that people love for their design and high level of quality. Jorg Gray’s visually striking, boldly designed watches combine styling, materials and colors that appeal to today’s discerning customer. Please visit www.jorggray.com for additional information.

Contact:
Alana Morgan
Barokas Public Relations for Jorg Gray
jorggray@barokas.com
+1 206.264.8220